Make a difference this summer
In partnership with
22%
of over 45’s
claim that their
children introduced
them to
women’s sport.*
This is more than a campaign – it’s a powerful statement of unity and commitment to change. By standing behind the Lionesses and Red Roses this summer, we show that support fuels progress, and without the public watching, nothing shifts. This is our moment to make a lasting impact, to keep the focus strong, and to turn passion into progress.
Let’s seize it together.
As proud partners of the Lionesses and Red Roses, we are committed to enabling people to embrace a Good Life – our brand philosophy and identity. What better way to bring this to life than by championing both current and future women’s sporting heroes, empowering them to inspire generations to come.