Watching Changes Everything

Join the pledge to watch more women's sport this summer

In partnership with

England football logo, LG logo, England rugby logo

Over a quarter
of people actively
SEEK OUT
women’s sport
weekly*

The more we watch, the faster it grows

It all comes down to simple economics: the more people watch, the more investment flows in, fuelling the growth of women's sports. Our pledge isn't a petition, it's a promise – change is in our hands, as easy as turning on the TV. Catch a half, enjoy a full match, tune in at home, pub or at your local club. Every viewer helps bridge the gap.

So, we ask you to make a pledge: watch, support, and celebrate women's sports this summer. Share your passion, spread the word, and be part of a movement that turns a trickle into a powerful surge.
Because watching truly does change everything.

Pledge Now

Founding Media Partners

talkSPORT logo

Something
exciting is
coming soon!

Our Partners

Since 2017, we’ve stood proudly beside England and the Lionesses, watching them rise to become heroes.

And so this year, we’ve welcomed the Red Roses into our family, standing by them in their pursuit of greatness. This extraordinary team is on the brink of something special, and we’re here to champion them every step of the way. England Rugby logo

Pledgers Who Are
ALL-IN

0

Are You
ALL-IN?

About the Partnership

Through LG's partnership with the FA and RFU, we drive momentum in women’s sport. By celebrating and investing in the game, we hope to empower the next generation of athletes and strengthen the foundation of sport from the ground up. Watching does change everything – so together, we should champion the passion, dedication, and spirit.

Put women’s sport at the heart of the game this summer

Upcoming Lionesses Fixtures

Upcoming Red Roses Fixtures

Companies who are ALL-IN

LG are celebrating the unstoppable rise of women’s sport, bringing its power, prestige, and passion into the spotlight. It’s more than just the game – its about inspiring national pride, elevating the status of women’s football and rugby and making every moment unforgettable with LG OLED.

LG’s cutting edge technology transforms how you experience the journey of greatness.

LG X Women’s Sport

Watching Changes Everything
England football logo, LG logo, England rugby logo